Offers localization support to developers.GAMES Developers 84% 236% Total Revenue Source: /index/#/datareport/-1/en_us Users 162%Ħ8% market share 32% market share Source: /index/#/datareport/-1/en_usĬHINA “Chinese Android users only used Google Play for downloading 5.6% of all mobile apps on their devices.” -Umeng Analytics 68% 5.6% Source: Umeng Analytics TalkingDataĬhina are from alternative app stores Source: bit.ly/1Lemowm
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Brennan’s book documents for the first time the ascendancy and missteps of a company that has forever changed the way we think about China and Chinese technology.Ī creative blend of storytelling and analysis, interwoven with captivating anecdotes of TikTok, rare photos of ByteDance’s original team, incisive analysis and telling infographics, “Attention Factory” is an essential read for those looking to understand how ideas in the American and Chinese internet worlds collided, coincided and converged throughout the past decade.Publishers Need to Know to Succeed in This Emerging Market Infrastructure for in-app video advertisingĬolin Behr VP, Business Development & International 3 10,000 196 countries servedĢ Billion+ monthly video views 200 Million monthly unique devices top appsįROM THE SESSION… The opportunity is vast Entering China is complex, but not impossible Control is worth the challenge 1 2 3ĭevices 240M mobile devices 96%have at least one gaming app installed 28% spend more than an hour a day playing Chinese mobile gamers install a new game every 3.48 days Sources: Nielsen: bit.ly/17gCjes TalkingData: bit.ly/1JqaPVf Venture Beat: Pew Research:
Thousands of articles have been written about TikTok and its Chinese parent company ByteDance, but no one has told the complete story. Today, it is the world’s fastest-growing tech behemoth worth in excess of $100 billion, unrecognizable from its humble beginnings. In 2012, TikTok’s parent company ByteDance was just a handful of geeks working out of a scrappy four-bedroom apartment in Beijing. Previous clients include Google, LinkedIn, DHL, NBC Universal, Boston Consulting Group, Schneider Electric, BNP Paribas, Daimler, Tencent and L’Oréal Group as well as for a large number of industry association conferences.ĪTTENTION FACTORY: THE STORY OF TIKTOK AND CHINA’S BYTEDANCE Matthew has been based in China for 15 years.Īs a speaker Matthew regularly delivers presentations across the globe for executive teams seeking to gain insight into Chinese tech innovation.
His company organizes China’s largest WeChat marketing conference series for international companies. He is also co-host of the China Tech Talk podcast produced together with China’s largest English language tech media, Technode & TechCrunch China. Matthew was recognized by LinkedIn with a ‘2018 Power Profile Award’ given to the most influential profiles on the platform. His opinions have been featured in global media (Bloomberg, The Wall Street Journal, The Economist, BBC, The Financial Times, TechCrunch, Forbes, Quartz, Wired, Reuters, Harvard Political Review).
In particular, he’s known for analysis of Tencent, China’s largest tech giant, and ByteDance, the parent company of TikTok.
Matthew Brennan, a speaker and writer focusing on Chinese mobile technology and innovation.
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